Who We Are 

We’re growing! On Purpose Media is a leading digital marketing agency headquartered in Canada, serving the home services industry. With a growing portfolio of clients throughout North America, we need the right individuals to help continue our growth. We specialize in, you guessed it, content writing!; but we also handle Website Design and Builds, Search Engine Optimization, Google ad campaigns, and even a little bit of social media management. 

Our greatest strength is becoming our client's partners in their success in growing their businesses. Relationships are everything to us, and that starts with our team first. We are a group of talented thinkers, dreamers, and doers who move the industry forward and provide our clients with impeccable service.​ 

Within our walls, you will find a one-of-a-kind culture that empowers the industry’s brightest individuals to do their best work, a culture where each individual is encouraged to further develop their professional goals.​  At OPM, the journey is just as important as the destination all the while staying true to our core values and overarching purpose.

The Role

As a Content Writer, you are responsible for writing content for both our clients and our brand. The bottom line function for this position is to drive organic search traffic and boost search rankings through compelling, search-engine-optimized quality content. 

Responsibilities Can Include: 

- Produce high-quality, original content across various formats and channels, including but not limited to, blogs, reports, guides, web copy, social media copy, ad copy, and email marketing.

- Ensure all content is optimized for search engines, incorporating relevant keywords, meta tags, and other SEO best practices to improve visibility and rankings, boost organic traffic leads, and ultimately increase sales.

- Stay updated on industry trends, best practices, and the latest developments in SEO content writing to aid with enhanced content creation.

- Work closely with other departments, including marketing, sales, SEO, Account Managers, and WebDev, to align content strategies with business objectives.

- Adapt your writing style to the needs of the business and build your self-editing capabilities to incorporate feedback and edits into future work.

- Utilize AI tools, including but not limited to, ChatGPT and Claude to generate content ideas and enhance writing efficiency. We do not just use AI and post, we MUST edit ALL AI content to ensure humanization of the content. 

- Analyze results to optimize the content strategy by looking at internal and external reports, Google Analytics, and Google Search Console (among others).

- Use applied knowledge, available evidence, logical means, and processes to investigate and resolve problems with a high degree of accuracy.

- Overall project management of tasks to ensure overall client satisfaction.

Knowledge and Skill Requirements:

- Career-driven, self-motivated, and focused on growing within a high-performing agency by bringing new ideas and strategies to the table.

- Impeccable organizational skills with strong attention to detail.

- Ability to prioritize tasks in a fast-paced environment in order to meet deadlines.

- Superior time management skills working with a high degree of independence, utilizing tact and good judgment in the communication and processing of information to support the Client goals.

- Flexible and willing to adapt to change.

- Ability to work independently with little supervision and also as a member of a team.

- Minimum of 2 years of English writing experience in an SEO role.

- Willing to use AI to increase writing outputs.

- Experience and high level of proficiency using a variety of software packages, including all elements within Google Workspace.

- Excellent written English communication skills are a must.

- Familiarity with ClickUp is a bonus.

Benefits:

- Work From Home

- Flexible schedule

- Paid time off

- Sick days

- Competitive Salary