Who We Are 

On Purpose Media isn't just another digital marketing agency - we're your dedicated growth partner for the home services industry. Based in Canada but serving clients across North America, we're looking for talented individuals who share our passion for helping contractors succeed.

What do we do? Everything from building high-converting websites and dominating local search results to running targeted ad campaigns that actually work. But our real specialty is in becoming an extension of your team - we win when you win.

Here's what makes us different: We don't just talk about results, we deliver them. Our team is made up of people who genuinely care about seeing our clients' businesses thrive. We're strategic thinkers who aren't afraid to try new approaches, but we're also practitioners who know how to execute.

Inside OPM, you'll find a culture built on trust and continuous improvement. We give our team members the freedom to innovate while providing the support they need to grow professionally. We believe in being purpose-driven in everything we do - from the smallest task to our biggest campaigns.

We're growing fast, but we're doing it the right way - by staying true to our core values and never losing sight of what matters most: making a real difference for the businesses we serve.

Want to be part of something bigger than yourself? Let's talk about how you can join our mission of transforming the home services industry.

The Role

As a Content Writer, you are responsible for writing content for both our clients and our brand. The bottom line function for this position is to drive organic search traffic and boost search rankings through compelling, search-engine-optimized quality content. 

Responsibilities Can Include: 

• Produce high-quality, original content across various formats and channels, including but not limited to, blogs, reports, guides, web copy, social media copy, ad copy, and email marketing.

• Ensure all content is optimized for search engines, incorporating relevant keywords, meta tags, and other SEO best practices to improve visibility and rankings, boost organic traffic leads, and ultimately increase sales.

• Utilize AI tools, including but not limited to, ChatGPT and Claude to generate content ideas and enhance writing efficiency. We do not just use AI and post, we MUST edit ALL AI content to ensure humanization of the content. 

• Stay updated on industry trends, best practices, and the latest developments in SEO content writing to aid with enhanced content creation.

• Work closely with other departments, including marketing, sales, SEO, Account Managers, and WebDev, to align content strategies with business objectives.

• Adapt your writing style to the needs of the business and build your self-editing capabilities to incorporate feedback and edits into future work.

• Analyze results to optimize the content strategy by looking at internal and external reports, Google Analytics, and Google Search Console (among others).

• Use applied knowledge, available evidence, logical means, and processes to investigate and resolve problems with a high degree of accuracy.

• Overall project management of tasks to ensure overall client satisfaction.

Knowledge and Skill Requirements:

- Career-driven, self-motivated, and focused on growing within a high-performing agency by bringing new ideas and strategies to the table.

- Impeccable organizational skills with strong attention to detail.

- Ability to prioritize tasks in a fast-paced environment in order to meet deadlines.

- Superior time management skills working with a high degree of independence, utilizing tact and good judgment in the communication and processing of information to support the Client goals.

- Flexible and willing to adapt to change.

- Ability to work independently with little supervision and also as a member of a team.

- Minimum of 2 years of English writing experience in an SEO role.

- Willing to use AI to increase writing outputs.

- Experience and high level of proficiency using a variety of software packages, including all elements within Google Workspace.

- Excellent written English communication skills are a must.

- Familiarity with ClickUp is a bonus.

Benefits:

- Work From Home

- Flexible schedule

- Paid time off

- Sick days

- Competitive Salary